Breathing In New Digital Life:
Website Revamp by Active Webdezign
Active Webdezign, a London-based web development company, undertook a project to revamp the website for UCEA, a family office that focuses on clean energy investments. The project was a testament to their ability to design and build a beautiful design that stood out from the industry’s “black and white normal”.
The project involved a complete redesign of the brand guidelines, highlighting the unique character of the brand and its strategy. This was achieved by incorporating visual references to the Portuguese origin of the brand, which gave the website an attractive and unusual appearance.
The website was built on WordPress with a custom theme and many custom elements, tailored to UCEA’s needs. The content management admin panel allows the client to easily keep the website fresh and newsworthy. This includes the ability to post regular updates about events and publish new case studies, ensuring the website remains a dynamic and engaging platform for its users.
Technical optimisation was a significant aspect of the project. Active Webdezign ensured that the website was not only aesthetically pleasing but also technically sound. This included setting up a Google Analytics account to track user behaviour and optimise the user experience.
One of the requirements of the project was the tracking of conversions through the contact form on the website. This allowed UCEA to monitor the effectiveness of their online communications and adjust their marketing plans accordingly.
The website was delivered with 3 months of free support, demonstrating Active Webdezign’s commitment to our clients’ success. The end result was a website that not only looked great but was also easy to update and optimised for conversions.
In conclusion, the UCEA project showcases Active Webdezign’s ability to deliver a project that is both visually stunning and technically robust, while also providing ongoing support to ensure the client’s success and continued growth.
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