E-commerce website development for selling Luxury goods

Aim of the project was to build a secure, user-friendly e-commerce platform for Love Luxury, specialising in high-end, pre-owned designer items like handbags, jewellery, and watches; ensure buyer trust and confidence in product authenticity and transaction security.

Solution: Active Webdezign crafted a custom solution using WordPress and WooCommerce, incorporating various technologies:

  • Secure Payment Gateway: Implemented robust security measures for transactions, exceeding industry standards to protect sensitive financial data.
  • Unique “Reserve Online” System: Developed a system allowing customers to reserve items online with a down payment, followed by an in-store viewing and final purchase decision. This fostered trust and reduced risks for both seller and buyer.
  • SEO Optimization: Implemented best practices for Google search engine optimization, ensuring visibility and organic traffic to the website.
  • Virtual Shop Tour: Created an interactive virtual tour of the physical Love Luxury store, enhancing brand image and customer experience.
  • User-Friendly Interface: Designed a clean, intuitive website with high-quality product images and detailed descriptions.


  • Platform: WordPress, WooCommerce
  • Scripting: PHP, JavaScript, jQuery
  • Markup: HTML5, CSS3
  • Integrations: Calendly for appointment scheduling


  • Increased online sales and brand awareness
  • Improved customer confidence and satisfaction
  • Streamlined sales process with “Reserve Online” system
  • Enhanced brand image and user experience with virtual shop tour

Key Learnings:

  • Security and trust are paramount when dealing with luxury goods online.
  • A unique “Reserve Online” system can address specific customer needs and build trust.
  • User experience and SEO optimization are crucial for e-commerce success.

Active Webdezign successfully delivered a secure, user-friendly, and feature-rich e-commerce platform for Love Luxury, propelling their online business to new heights.

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