Web Design Revamp by Active Webdezign – MedPro International

MedPro – Recognised leader in healthcare liability insurance, MedPro is dedicated to empowering the global healthcare industry with peace of mind, unparalleled expertise, diversity and security of insurance solutions.

Challenge: MedPro’s old website was not informative and presented an opportunity to s. Our analysis of UX and UI across their UK and US websites revealed the need for a streamlined user journey, and identified opportunities to optimise user journey and conversion rates (CRO).

Solution: Active Webdezign revamped the website with the following key features:

  • Modern and user-friendly design: Clean layout, intuitive navigation, and responsive design for optimal viewing on all devices.
  • Structured content: Clear information about MedPro’s services, team, products and application process, presented in a future-proof manner.
  • Engaging visuals: High-quality images showcasing the brand values and services provided.
  • Custom promotional pages supporting special events run by the client.
  • Streamlined web form: Online web enquiry forms.
  • Performance optimisation from technical perspective.
  • SEO optimisation: Improved website performance traceability allows for optimising of ranking for relevant keywords, attracting qualified prospects.


  • Platform: WordPress,
  • Scripting: PHP, JavaScript, jQuery
  • Markup: HTML5, CSS3

Key Learnings:

  • Understanding the target audience and their specific needs is crucial for creating an effective website, both for B2C and B2B.
  • A modern and user-friendly design is essential for attracting, engaging visitors and helping them navigate the services.
  • Interactive features can add value and improve user engagement and conversion.
  • Technical performance optimisation and SEO optimisation ensure the website reaches qualified prospects searching for B2B services.

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