Web Design Revamp by Active Webdezign – MedPro International

MedPro – Recognised leader in healthcare liability insurance, MedPro is dedicated to empowering the global healthcare industry with peace of mind, unparalleled expertise, diversity and security of insurance solutions.

Challenge: MedPro’s old website was not informative and presented an opportunity to s. Our analysis of UX and UI across their UK and US websites revealed the need for a streamlined user journey, and identified opportunities to optimise user journey and conversion rates (CRO).

Solution: Active Webdezign revamped the website with the following key features:

Modern and user-friendly design: Clean layout, intuitive navigation, and responsive design for optimal viewing on all devices.
Structured content: Clear information about MedPro’s services, team, products and application process, presented in a future-proof manner.
Engaging visuals: High-quality images showcasing the brand values and services provided.
Custom promotional pages supporting special events run by the client.
Streamlined web form: Online web enquiry forms.
Performance optimisation from technical perspective.
SEO optimisation: Improved website performance traceability allows for optimising of ranking for relevant keywords, attracting qualified prospects.

Technologies:

Platform: WordPress,
Scripting: PHP, JavaScript, jQuery
Markup: HTML5, CSS3

Key Learnings:

Understanding the target audience and their specific needs is crucial for creating an effective website, both for B2C and B2B.
A modern and user-friendly design is essential for attracting, engaging visitors and helping them navigate the services.
Interactive features can add value and improve user engagement and conversion.
Technical performance optimisation and SEO optimisation ensure the website reaches qualified prospects searching for B2B services.