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Part 2: 15 Critical Pre-Launch & Post-Launch Checks for a Flawless Website

Digital Experience 31-Mar-2025 4 minutes

The Final Touches – Ensuring a Bulletproof Website

Your website is nearly ready, but before you hit the launch button, don’t skip the final checks! Whether you’re a London-based business or a web developer, these last-minute optimisations will help you avoid downtime, security risks, and performance issues. Let’s go over the critical post-launch checklist for a smooth website launch.

8. Backup Strategy Before Going Live

  • Set up automatic backups with services like UpdraftPlus, VaultPress, or hosting backups.
  • Ensure both database and website files are backed up.

9. Analytics & Tracking Setup

  • Implement Google Analytics, Google Search Console, and Facebook Pixel for tracking performance.
  • Set up conversion tracking if you have lead forms or eCommerce.

10. Hosting & Server Performance Check

  • Ensure your web hosting is scalable for traffic surges.
  • Monitor uptime and response time with Pingdom or Uptime Robot.

11. Mobile Responsiveness Check

  • Run Google’s Mobile-Friendly Test to check usability on smaller screens.
  • Adjust fonts, buttons, and layouts for better user experience (UX).

12. Social Media & Open Graph Tags

  • Configure Open Graph (OG) tags to ensure correct social media previews.
  • Test how your website appears when shared on Facebook, LinkedIn, and Twitter.

13. Legal Pages & Compliance

  • Include essential pages like Privacy Policy, Terms & Conditions, and Cookie Policy.
  • Add a cookie consent banner to comply with GDPR regulations.

14. Staging to Live Deployment

  • Move the website from staging to production carefully.
  • Clear caches, check functionality, and re-test links before going live.

15. Post-Launch Monitoring & Troubleshooting

  • Monitor Google Search Console for errors and website uptime for the first 48 hours.

Final Thoughts:
A successful website launch isn’t just about great web design – it’s about ensuring functionality, security, and long-term performance. Following this checklist will guarantee a seamless experience for your visitors while avoiding potential pitfalls.

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