Google Page Experience: New Algorithm
Google is always coming up with new ideas and updates. This time it’s about the new Page Experience algorithm update that was launched in mid-June and started playing its full role at the end of August. Are you prepared? First of all, what is the page experience update? Based on the article Google posted on Thursday 28 May 2020 The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all...
Top ten SEO tips
Since we are always asked about SEO whenever we have a new website being built for a client, I thought we could share some top tips on what you can do which wont cost you anything and are simple to follow.
How green is IT
Whilst we are all surfing the web and watching streaming films online, does anyone really realise and stop to think about the impact on the environment or how green the IT industry really is? Well some new figures recently published may surprise and shock some of you that may come across this article. A recent article said that watching one film at home, streaming from a provider like Netflix costs the roughly the same as running 2-3 incandescent light bulbs. This power usage is in additional to the power consumed...
To what extent is Brexit affecting our businesses?
So where are we at with Brexit after 3 years? It is now becoming apparent, that our government has proved itself to be completely incompetent, keeping us all on tender hooks and uncertainty as the Brexit debate deepens. Uncertainty for businesses has certainly taken its toll in terms of keeping companies sitting on the fence and not spending budgets ass they would normally. Everyone seems to be waiting for an outcome to settle the debate one way or another, causing our order books to slow down. The percentage of proposals...
Payment Service Directive AKA PSD2
The new European payments law introduced back in January 2018 and which will come into affect in September 2019, is known as the second Payment Services Directive or PSD2, which has introduced some major changes since PSD1 was introduced that significantly impact multi-sided platforms, or online marketplace businesses, in Europe. In a normal marketplace setup, where a platform acts as an intermediary for their buyers as well as the sellers without itself actually selling the product or service, the system will no longer be allowed to receive payments that are...
The importance of fresh content for your SEO
How and why should you keep adding content to your website Keeping your website up to date with fresh and informative content is extremely beneficial for attracting more visits via the search engines as well as keeping your audience interested and coming back for more. There are various ways to disguise keyword rich content without it being un-natural sounding or too spammy making it obvious that it was written for a search engine and not a human reader. From the obvious like writing regular blog posts and articles to the not...