Ritzy Events

Michelle Jacobs the founder at Ritzy-Events an events company approached us with her website project requirements one of which was to complete the job before a major event that was in the making and within a relatively modest budget. The brief here was to aid in the production of brand new company name, logo and a set of communication materials. We started off by researching some of the name ideas our client had in mind. We found many had already some kind of high end company associated with it so having to compete with another company using the same name would not be a good idea. Eventually we came up with the name Ritzy Events for the events company, which there was no other competition for online to create any serious SEO confusion issues.

We agreed to go for a bespoke design so that we could create the unique look that Michelle was going for. The result was a unique, simple yet striking website which appeals to all her target audience. We initially worked on the logo development from the chosen name and created a business card so that Michelle could start marketing her new company. Once we had all the content in our hands, including past testimonials and photos of the events already completed by Michelle, it was time to get started on the website. The end result was very well commented on by all of Michelle’s friends, family and potential clients as well as Michelle being over the moon herself.

For anyone looking to have any ranking in the search engines we always encourage some kind of blog or news area where new articles, case studies and other content can be posted on a regular basis, since content is king in the eyes of Google. Having your website kept up to date and fresh with content will ultimately help any company get up on the search engine pecking order.