Case Study: R-Health UK – Doctor-Led Occupational Health Website

Client: R-Health UK
Developed by: Active Webdezign
Platform: WordPress
Website: www.r-health.co.uk

About the Client

R-Health is a UK-based provider of doctor-led occupational health services. With a wide range of specialist services tailored to public sector organisations, blue light occupational health services, and private employers, they are committed to supporting employee well-being and ensuring workplace safety through evidence-based healthcare solutions.

Project Overview

R-Health approached Active Webdezign to develop a new website that reflected their position as a trusted authority in the occupational health industry. Their previous website lacked clarity, responsiveness, and did not effectively communicate the depth and breadth of their services.

Our goal was to design and build a modern, responsive, and user-friendly website that could serve multiple audiences while being easy to manage and scale internally.

Key Challenges

1. Complex service offering
   R-Health operates in highly specialised sectors – including the police, dental, and corporate health spaces. Organising this information clearly and making it accessible to various audiences posed a major content structure challenge.
2. Multi-audience UX
   The website needed to cater to different types of users – from HR professionals to public sector procurement teams – all of whom required different kinds of information with minimal friction.
3. Professional yet approachable branding
   The new design needed to maintain clinical credibility while appearing approachable and human-focused.
4. Easy content management
   The R-Health team needed to manage ongoing updates internally, so the back-end interface had to be intuitive and flexible, without developer reliance.

Our Solution

Strategic Content Architecture
We restructured the entire information architecture, segmenting services by target audience and health area. This made it easier for users to navigate the site and quickly find relevant information.

Custom WordPress Build
Using WordPress, we developed a fully responsive and mobile-first website with custom Gutenberg blocks and Elementor support. This allowed for greater flexibility in content management while keeping the editing process user-friendly.

Visual and UX Design
We created a clean, modern design with ample white space, health-focused imagery, and intuitive navigation that balanced clinical professionalism with accessibility.

Technical Enhancements

• Image optimisation and caching for faster load times
• GDPR-compliant forms for secure inquiries

The Results

1. Improved User Engagement
The redesigned site saw improved navigation and reduced bounce rates, with visitors spending more time exploring service offerings.

2. Scalable Backend for the Team
The R-Health team can now update pages, publish blog content, and manage form submissions independently without the need for developer support.

3. Stronger Brand Presence
The modern, professional design reinforces R-Health’s credibility as a trusted occupational health provider.

4. Increase in Enquiries
The streamlined user journey and improved contact flow led to a noticeable uptick in quality leads and form submissions.

Conclusion

This project successfully transformed R-Health’s online presence into a dynamic, user-centric platform. By combining thoughtful UX, modern design, and a robust WordPress foundation, Active Webdezign helped R-Health better serve their clients, communicate their expertise, and scale their digital presence for the future.